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Hoya Filters at work
Wouldn’t you rather spend your time attaching the right filter than retouching every photo? Attaching the right filter can replace the need to retouch each digital photo you take.Using filters allows you to spend more time taking photos and less time in front of the computer!
The Value in a Hoya Multi-coated filter
The wide aperture lenses of today are very expensive and all photographers want to get the most speed, optical performance, and dollar performance from their investment.
Say a customer pays $500.00 for a 28-70mm f/2.8 lens. Then, to protect this investment the customer buys a cheap bare glass filter, which has a light reflection rate of 9%. This filter is literally slowing the lens down by 9%, or effectively turning a $500 f/2.8 lens into the equivalent of a slower f/3.0 lens worth $455. The value of the lens drops 9% when you put the cheap filter on it. The cost savings of the less expensive filter do not off set the loss of lens speed.
Also, this does not address the loss of sharpness or focus shift, which can have a noticeable detrimental impact on picture quality. For these reasons, Hoya multi-coated filters present the best value on the market today.
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General Camera Filters
This group includes everyday filters which can be left on your lenses, such as Skylight 1B, UV and Polarising. These are the first filters that every photographer should ensure they own. Skylight and UV filters should be constantly fitted to a lens to give improved clarity and color balance as well as offering protection to your lens. Polarising filters have several uses such as ellminating unwanted reflections, increasing color saturation and enhancing contrast. As to whether you should use Circular Polarising or Linear Polarising filters with your camera, we recommend that you refer to the detailed explanation later in this catalogue.
Colored Filters
As their names suggests, these filters use HOYA colored glass. They are used for color correction of different light sources when using color film, or for controlling contrast with Black & White film. Color correction filters are important as color films do not have the flexibility of the human eye to automatically adjust to different situations. Black & White films register colors as shades of grey and the rendition of each color in a scene is important, so filters can be used to control this. The color of the glass used in all these filters is carefully controlled and to reduce the possibility of color shift over a period of time, such high quality filters are coated or multicoated on both sides. This maintains the desired effect and gives a long service life.
Special Effect Filters
As you will see from the images later in this site, HOYA makes it possible to add many different special effects to your pictures, such as starbursts, close-ups, softening and multi-images. It is simple to achieve outstanding creative or unusual results and take special photographs for memorable occasions such as weddings, birthdays and holidays.
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 Attach or Retouch?
Hoya Filters at work
Wouldn’t you rather spend your time attaching the right filter than retouching every photo? Attaching the right filter can replace the need to retouch each digital photo you take.Using filters allows you to spend more time taking photos and less time in front of the computer!
The Value in a Hoya Multi-coated filter
The wide aperture lenses of today are very expensive and all photographers want to get the most speed, optical performance, and dollar performance from their investment.
Say a customer pays $500.00 for a 28-70mm f/2.8 lens. Then, to protect this investment the customer buys a cheap bare glass filter, which has a light reflection rate of 9%. This filter is literally slowing the lens down by 9%, or effectively turning a $500 f/2.8 lens into the equivalent of a slower f/3.0 lens worth $455. The value of the lens drops 9% when you put the cheap filter on it. The cost savings of the less expensive filter do not off set the loss of lens speed.
Also, this does not address the loss of sharpness or focus shift, which can have a noticeable detrimental impact on picture quality. For these reasons, Hoya multi-coated filters present the best value on the market today.
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